RSS is the new wave of internet publishing, redefining online communication. Simply put, it’s a standard for publishing regularly-updated content (news headlines, blog posts, press releases, audio and video content, the possibilities are endless) on the web. Consumers select and read the content of their choice at their leisure with RSS feed readers (either web-based or installed on a local system). The feed reader collects a consumer’s favorite feeds together in one place, making the titles and summaries of individual articles, along with links to the actual articles and the websites they’re hosted upon, available as soon as they’re published.

From a publisher’s point of view, RSS is like having your own news wire service, but it’s so much more. It enables you to:

Find more targeted, smart, affluent and hungry prospects, who are looking for and willing to pay for solutions to their specific problems. Today’s early adopters of RSS belong to the most premium consumer group on the web. Why not reach out to them?

Get into the minds of millions of people, get them to visit your site to read your content, and keep them coming back for more.

Have a chance to dominate your niche and search engine keywords related to it.

Boost your site’s ranking in the major search engines like Google and Yahoo. Need a way to stand out from the billions of other web pages? The engines are in a race to find the most unique and relevant frequently-updated content. Feeds and blogs provide that content, so the search engines love to list them.

Get your feed listed in Yahoo right away for free. They make it even easier than Google.

Promote your feed and thus your site and/or blog using dozens of free directories and search engines designed specifically for feeds and blogs. Many of these resources make your listing available to the web the moment you submit it.

If your feed includes audio or video podcast content, there are free podcast-specific directories, search engines and sites to make your content stand out even more.

Display other people’s feeds on your website. You get instant, frequently-updated content related to your site’s topic, and if you do it right, the search engines will adjust your site’s ranking based on the additional content from other people’s feeds.

Re-publish your e-zine or other email-based content as an RSS feed, which will quickly and dramatically increase your subscribers and potential customers while also drawing more visitors to your main website.

Get your content syndicated on dozens or hundreds of other websites for free. Every time you post an article to your own feed, it also appears instantly on all those other sites with no extra effort on your part.

Have your feed judged by its content instead of the budget or size of your website.

Re-capture the droves of people who are avoiding their email because of spam. RSS gives readers control: they can anonymously subscribe to your feed, judge your content, remain subscribed for as long as they choose, and unsubscribe at will with no problems or delays. No spam, no lost deliveries, no full email boxes, no worries. To keep them subscribed and to keep new ones coming, you must provide high quality, valuable, useful content – everyone wins.

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Brought to you by Free RSS Resources, the web’s most up-to-date collection of RSS feed directories, podcast directories, blog directories, blog pingers and RSS marketing tools. Come learn how to increase your blog and website traffic, and profit by setting up and marketing your own RSS feed. My free e-books show how.