Implementing RSS technology today will give you a critical edge over your slow-to-adapt competitors. In 2004, not that many people were even aware of RSS feeds, kind of like the old days of the internet, when the web was quietly used and loved by academic researchers but not the general public. But more and more people are hopping on board every day – RSS is poised to be the hottest way to receive regularly-updated information in 2005. It’s certainly the best traffic-building and marketing tool for online businesses today, and should be at the top of your list of tactics.

Big players are moving into this market and ramping up quickly. Yahoo has their own web-based feed reader. Mozilla (creators of Netscape) built feed-reading into their new Firefox web browser and Thunderbird email client. You just know the next version of Microsoft’s Internet Explorer browser will be able to read feeds too. Google acquired the Blogger blog service. AskJeeves recently acquired Bloglines. Microsoft has MSN Spaces, their own blog service. Are you excited about RSS feeds yet?

Now’s the time to get involved, before today’s free feed directories, blog directories and podcast directories become saturated and expensive. Get everything in place now and you’ll be ready when the huge wave of traffic hits, when RSS feeds move from the early adopters to the masses, just like email, websites and blogs did in the past.

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