Today I’m going to touch on the first of several ways you can profit by introducing RSS feeds to your marketing toolkit.

Your RSS feeds (properly promoted) will bring lots of new traffic to your site. They can also serve the same purpose as targeted email lists, with the benefit that people will be more comfortable signing up for and reading your feeds because they don’t have to give out their email address and worry about it being sold to spammers.

Use your feed and your site’s new-found targeted traffic to promote appropriate affiliate products. You market the products online and let the suppliers handle the customers, the orders, the product delivery, all the hassles. All you do is collect commissions for marketing the products. Write product endorsements and deliver them to potential customers in your targeted feeds, along with other useful information. Take it one step further and build whole websites around particular types of products. (more…)

Another great way to promote your blog and feed, and pull traffic to your site:

Advertise your site, blog and feed using the big PPC (pay-per-click) search engines: Google AdWords and Overture/Yahoo. Start with Google (five cents per click minimum versus ten cents at Overture, plus almost no time delay from posting an ad to it going live on the web).

Use WordTracker, the best available keyword research and generation tool out there today, to discover the best key phrases for your ads. If nothing else, use their free trial period to generate some good keywords for your site. While you’re at it, check out what all these people have to say about why they can’t live without Wordtracker.
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Continuing yesterday’s discussion, here are a few more ways to bring lots of traffic to your site through your blog and RSS feed:

Post Articles and Ads on Popular Sites

Write short articles and post them to relevant highly-ranked web sites which accept this kind of material. Put at least one link in each article (in the section at the end about the author) to your site, blog or feed, and make sure you carefully choose the URL and underlined link text as mentioned above. By posting to sites which are as highly ranked as possible (check the site’s Alexa and Google rankings), you promote your site in three important ways: 1) you’ll get more traffic to your site because the highly-ranked sites are busier than others, 2) there’s a much greater chance that search engine bots will regularly check out (spider) your pages, since they tend to follow the outbound links which appear on highly-ranked sites, and 3) if you allow your articles to be re-published on other people’s highly-ranked sites, that automatically creates a link to your site from the highly-ranked site. You can use the same concept to write text ads which promote your site, feed or blog, and then post them on highly-ranked sites which accept ads.
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As promised, here are just a few ways that RSS feeds and blogs build traffic to your site:

Use The Right Key Phrases

When you create your blog and RSS feed, and when you include their descriptions in directories and search engines, select and use key phrases which are actual search terms used by people looking for the type of information you’re providing. These key phrases should appear in the name of your blog or feed, the description of it, in any links to it (in both the URL and in the underlined link text), and throughout the content of the actual blog or feed. Use several key phrases which are related to your topic, rather than focusing on only one (more…)