According to CNET, “Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.”

This was confirmed in an email today from Yahoo, stating “Today, Yahoo! Publisher Network launched a new self-serve platform that will provide small- and medium-sized web publishers with easy access to Yahoo! advertising and content. We’re very excited about our new offering, not only because it will enable a broader set of publishers to generate revenue from their sites, but also because it can offer publishers access to many of Yahoo!’s other products and properties.”

It’s in beta-test right now, but they plan to have it operational for everyone before the end of 2005.

Stay tuned here for more details as they develop! Any competition for AdSense is a good thing…

Read the whole CNET story here (caution: sometimes this link is very slow, you might have to re-try).

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